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Posts Tagged ‘marketing’

Seth Godin: Why bother having a resume?

Posted in Archives, Culture, Editorial, Featured, Internet Mish-Mash, Neat Stuff, News, Notes from MP, Other, tagged , , , , on March 17, 2008 | 2 Comments »

I’m piggybacking on this blog post by Seth Godin today, because it really struck a chord with me more than I ultimately expected.
His point: Why have a resume? A resume makes you seem like you’re begging to be another cog in the “machine”
See below:

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Black Hat to Black List: The Marketing Implications of Search Engine Optimization

Posted in Editorial, Featured, Internet Mish-Mash, Neat Stuff, News, Notes from MP, Other, Technology, tagged , , , , , , , , , , , , , , , , , , , , , , , , on March 9, 2008 | 3 Comments »

Recently I was in a meeting with our development lead discussing SEO, and the running joke became the concept of hiring Black Hatters to improve Search Engine Placement.
We then discussed the almighty Google and their ability to blacklist black hatters. The obvious fear: Google’s ability to essentially remove a website from the internet.
From [...]

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Big and Brandless: The Fortune 500 List (Part One)

Posted in Culture, Editorial, Entertainment, Featured, Internet Mish-Mash, News, Notes from MP, Other, tagged , , , , , , , , , , , , , , , , on March 3, 2008 | No Comments »

Here’s a link to the 2007 Fortune 500 List.
As a brand marketer, looking over this list brought me to some jarring observations. Primarily, “Why are so many of the world’s top companies entirely or nearly-entirely brandless?“

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